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Archive for the ‘Local Business Directory’ Category

It is the great news for you if you are a ‘Turkish’ looking for a local search site. Yellow Pages Turkey suffices the need by offering online classifieds & directories to help ‘Turkish’ to find local information.

Fascinating aspect is of course, Yellow Pages Turkey launched a mobile WAP site on April 23, 2008 to facilitate its users on mobile. Its advancement in to mobile market is really appreciable as the number of GPRS users are increasing day by day.

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The site is nicely divided in to segments like; News & Weather, City Guide, Employment, Classifieds, Useful Information… The information is also available on mobile for free by just typing the WAP address: http://mobile.yellowpages.com.tr .

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About Yellow Pages Association: The Yellow Pages Association (YPA) is the trade organization of a print and digital media Yellow Pages industry. Association members include Yellow Pages professional from around the world, including the industry’s international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Yellow Pages Association has members in 29 countries.

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Yellowpages.com.tr: YellowPages.com.tr has quickly become Turkey’s trusted source for buying information. YellowPages.com.tr is a searchable database of businesses located in Turkey. Launched in March 2008, YellowPages.com.tr has quickly become Turkey’s trusted source for buying information. YellowPages.com.tr is a searchable database of businesses located in Turkey.

In addition to offering free access over thousands business listings, YellowPages.com.tr users take advantage of offerings such FREE data modification, FREE advertising, FREE Classifieds, FREE Employment Ads and great Mobile Content right from YellowPages.com.tr.

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According to the site statistics, there are 5538 users registered on

http://www.yellowpages.com.tr

When you decide to promote your products and services to prospective customers across the world, you need to select the right media to advertise and promote your business. A lot of money is spent on advertising and each penny should be spent wisely. The main aim of advertising is to get the most return from the investment. Advertising campaign should be planned in such a way that it leads to greater sales and more profits.

There are a number of ways to promote your business and reach your target customers. You want your advertising to be effective. Advertising should not just reach the customers without you as a manufacturer getting to know their response. You should be able to know the expectations of the customers from you.

Direct response advertising is a tool used by businesses to promote their products and services. It is not like traditional advertising. Direct response advertising is different as the potential customer is approached in such a way that he/she is required to reply back immediately and directly to the advertiser. The feedback is to be given by a device which is provided in the advertisement.

These direct response mechanisms or devices include:

1.    Coupons: Customers will be required to cut the coupon and mail it back to the advertiser within a specified period of time.

2.    Business reply card: Advertisers promote their product or service and accept the customer to reply to the letter. A business reply card is usually a postcard which can be sent back without any postal payments.

3.    Toll free telephone number: A number where customers can call to get answers to their queries.

4.    Internet: The customer and the business can be connected with each other.

5.    Hotspot: A symbol, icon or picture hyperlinked which the customer only needs to click on.

Traditional advertising has the ability to reach a large audience at a cheaper price. Per unit cost of advertising is low. But even after reaching a large audience, you do not have the opportunity to get the customer’s feedback and know what the customers think of your product.

When you start your business, it is advisable to do a sample survey. A sample survey assists you to find out how your product is and how well it will do in the market. You have an idea of how much you will be able to sell.

This makes it easier for you to take decisions such as price, number of units you need to produce, your target market. Direct response advertising will also do the same thing for you.

Direct response advertising helps you interact with customers in a better way. Customers can respond to your advertisements and tell you what they feel about the product. This helps you understand their demands and expectations clearly.

You can modify your products according to the needs of your customers. This will boost your sales and you will be able to sell more units of your product. Since you are reachable, customers will prefer buying products from you rather than other manufacturers.

Technology is changing. Now people are moving from PC to lap to smart phones. US statistics shows that in average 5ooooo activations per day recoded for Google Andriod and iPhone now. When someone surf internet or Google something with city search, local listing is the first results  they see and go with local listings. Another research data revealed that 73% of online activities are related with local content or in other words, with city search.  66% US people use local searches to find the their neighbouring local business. There is no date are so far to spread this trends to the entire world. people will give up yellow pages, phone directories etc. Another good research data shows that 82% local city based searchers follow up with phone calls. That’s why SEO experts asking you to complete your Google listing with comprehensive information.

Recent changes on Google search results page also  emphasising the value  of local listing.  Google map has taken high prominence and the web sites who have optimized both local listing and natural listing gain the biggest gain and the web sites who optimized the natural listing and ignore the local listing are suffering with the drastic drop in their positions. I guessed most of the time seven results go to  Google places and if not much local business on local listing, natural listing web sites come up in their positions. The website who own the 2nd place in natural listing and no local listing optimized, now, it’s current position may drop to 8th position. the visitor volume drop may highly hit the website.

Now you may understand the importance of the local listing optimization. However, optimizing your local business on Google, is not a simple task. Now it is very competitive  and you should be maintain the 100% score to show up on first 5-7 listing. otherwise, only Google map shows up your business.

There are so many information to be filled in local listing and only few are compulsory. Many people ignore the complete profile and they are the people who lose the advantage of local listing. It may be your own website or your clients’ sites, complete all the information and get the 100% score.

Use your targeted keywords wisely. don’t use them excessively, but you should include good keywords in products and service information fields.  If you over use this benefit, your listing may be rejected by Google. Keep in mind, this fabulous feature of Google is not operating fully, I have noted many forum threads complain about the Google local listing rejections. They won’t specify the particular reason to reject the listing. Therefore  you should handle this part very carefully.

To optimize you approved listing, you can asked your customers to do some review on Google, It will  help to improve the optimization process and indirectly persuade your potential customers to come to your business.

While you  are trying to optimize your local listing, try to submit your site for major local directories as well. It will support to optimize your local listing.  Yelp, bing, yahoo,hotfrog, best of the web are few good local directories which you can list your business.

This is ensetial part in online business now,no matter whether you are big company or small company, you should have local presence to gain 73% from searchers with local keywords.